The Internet Society is a trusted independent source of leadership for Internet policy, technology standards, and future development.  In a recent survey, more than 10,000 people in 20 countries were asked about their attitudes towards the Internet and their behaviour online.  Some of their key findings revealed that a whopping 96% of people access the internet daily and 90% of internet users indicate they use and have various social media profiles.

If you are not investing in your website, then whose website are you investing in?

On the internet, traffic = money. Thus, spending all your time getting people to follow, like or pin you, may be sending all the traffic everywhere but to your own website. Keep in mind that all though the amount of internet users that use social media is staggering, most large social media websites have enormous noise ratios where fierce competition for clicks earns top dollar.  Rather aim to use your social influence to get more sign ups to your newsletter and more comments on your blog. The best possible result of a good active social media account is to convert your followers from your social media platform to your “platform” where your brand reigns supreme and where there is no interference or distraction.

What to do and where to start?

Start at home. Get your own domain and get your own website. Chances are you already have a few social profiles, right? Once you have your own domain and website set up you can begin using your social media accounts to drive traffic to your website. Start with the social media platform you are most comfortable with first and begin practicing linking back to your website with intention. Linking back with intention simply means aiming to get a followers to complete an action once they land on the page you linked to i.e. sign up for a newsletter, read an article and hopefully leave a reply or even buy a product.  Using tracking software like Google Analytics can help you gauge how well you are managing to convert followers and general traffic by setting up goals.

Convert, Convert, Convert

If they change the rules you must comply..good or bad

There are many creative ways to drive valuable targeted traffic from your social media accounts to your website. If you are not taking advantage of the opportunity that social media creates and continue to “farm” followers you are investing in someone elses domain not your own. If the owner of that domain changes the rules you must comply if it benefits you or not.

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