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interesting articles and tips

Do you really need a fan base?

Social Media is undoubtedly one of the biggest growth sectors of the past couple of years, but is it really that important? Does creating a following on Facebook or Twitter REALLY influence the bottom line? The guys over at KISSmetrics sifted through the data and...

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Creative Ways to Drive Traffic to Your Site

Now that you have a website, don’t think you can sit back and wait for people just to find it! You need to get pro-active and implement a strategy to drive targeted traffic to your site. But how do you do that? Create as many back links to your website as possible....

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The Fundamentals of a Good Website

Ever wondered what makes a good website? It’s no mystery – in fact, great websites share the following characteristics. They’re: User-friendly – with simple site architecture, good websites are easy-to-navigate; no searching for links or pages, it’s all there at a...

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Content is King!

Way back in 1996, Bill Gates coined the phrase content is king and it still rings true today; in fact, more so than ever. Publishing new articles to your website is one of the very best things you can do to boost your website.  Here’s why: Search engine optimised...

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How to Start a Business Blog

Thinking about adding a company blog to your online marketing strategy? Blogs are great for business in two ways – firstly, they share information about your services, products and company achievements and, secondly, they’re a good way to boost your search engine...

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What is a Content Management System?

Simply put, a content management system (CMS) is a computer program which allows you to manage web content. In the old days, updating your website required technical expertise, specifically knowledge of Hypertext Markup Language (HTML) – and if you didn’t have it, you...

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Fun with Google

Have you ever had one of those moments when you are in dire need of a distraction? You are waiting for a phone call, something to upload/download or are just bored and looking for entertainment? Here are a few tricks to try on google that are sure to put a smile on...

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